li44's Privacy Policy
How your personal information is collected, used, and protected — li44's full privacy policy is presented here transparently.
This Privacy Policy explains our practices regarding the personal information of users of the li44 platform. By using our services, you are considered to have agreed to the terms of this policy. We treat your privacy with the utmost importance and keep your information secure using modern protection measures including SSL encryption.
Introduction & Scope
li44 is an online gaming and betting platform providing services to users in Bangladesh. This Privacy Policy ("Policy") applies to the li44 website and all associated digital services. This policy explains what types of information we collect, why we collect it, how we use it, and what your rights are.
You are requested to read this policy carefully before using our services. If you disagree with any part of this policy, we kindly ask that you refrain from using our services. Our services are available only to individuals aged 21 or above.
Last updated: 2026
What Information We Collect
Details of Information Collected
2.1 Information You Provide Directly
When you create an account or use services on li44, the information you provide yourself includes:
- Full name and date of birth (for age verification)
- Email address and mobile number
- Residential address
- Identity document details (National ID or Passport — for KYC verification)
- Financial information such as bKash, Nagad, Rocket, or Upay numbers (for transactions)
- Information provided when contacting customer support
2.2 Automatically Collected Information
When you use our platform, certain technical information is collected automatically:
- IP address and device type
- Browser type and version
- Operating system information
- Page visits and click data (web analytics)
- Session duration and navigation patterns
- Information collected from cookies and similar tracking technologies
2.3 Information Received from Third Parties
In some cases, information may also be collected through trusted third parties for the purpose of identity verification or fraud prevention. Such information collection is always conducted in compliance with applicable laws.
How Collected Information Is Used
li44 uses the collected information for the following purposes:
3.1 Account Management & Service Delivery
- Creating and managing your account
- Verifying age (21+) and identity
- Processing deposit and withdrawal transactions
- Managing gaming services and bonus offers
- Ensuring the security of your account
3.2 Customer Support & Communication
- Providing support via 24/7 live chat and email
- Sending important notifications related to your account
- Informing you about service updates and changes
- Sending promotional information (based on your consent)
3.3 Security & Compliance
- Preventing fraud, money laundering, and other unlawful activities
- Implementing responsible gaming policies
- Ensuring the security and stability of the platform
- Meeting applicable legal obligations
3.4 Platform Development
- Analysing and improving user experience
- Identifying and resolving technical issues
- Planning new services and features
Sharing Information with Third Parties
li44 does not sell your personal information. However, information may be shared in specific circumstances:
4.1 Service Providers
Limited information is shared with trusted partners for payment processing (bKash, Nagad, Rocket, Upay, and bank transfers), identity verification, and technical services. These partners are bound by strict confidentiality agreements.
4.2 Legal Requirements
In response to a court order or a lawful government request, information necessary to meet legal obligations may be provided. Information may also be disclosed to relevant authorities in cases of fraud prevention or serious security threats.
4.3 Business Restructuring
In the event of a merger, acquisition, or transfer of business assets, user information may be transferred. You will be notified before any such change takes place.
4.4 With Your Consent
For any purpose other than those mentioned above, your prior consent will be obtained before sharing your information with third parties.
Cookies & Tracking Technologies
The li44 website uses cookies and similar technologies. Cookies are small text files stored on your device that help us improve the quality of our services.
5.1 Types of Cookies
- Essential Cookies: These are necessary for the core functionality of the website — maintaining login sessions, providing security, etc.
- Functionality Cookies: Used to remember your preferences and settings.
- Analytics Cookies: Collect page usage statistics to help improve the platform.
5.2 Cookie Control
You can accept or reject cookies through your browser settings. However, disabling essential cookies may cause some services to not function properly.
Data Retention & Security
6.1 Data Retention Period
We retain your information only for as long as necessary. Information is kept while your account is active. Even after an account is closed, some information may be retained for a specified period as required by legal obligations.
6.2 Security Measures
li44 uses industry-standard security technologies to keep your information safe:
- SSL (Secure Socket Layer) encryption — on all data transmissions
- Encrypted database storage
- Regular security audits and testing
- Restricted access — only authorised staff can access your information
- Two-factor authentication support
However, no transmission of information over the internet is entirely risk-free. We strive to ensure the highest level of protection, but complete security cannot be guaranteed.
6.3 Data Breach Incidents
If a data breach occurs that may have affected your information, we will notify you and the relevant authorities as soon as possible.
Your Rights Over Your Information
User Rights
You have the following rights regarding your information on the li44 platform:
7.1 Right of Access
You have the right to know what information we hold about you and to receive a copy of that information.
7.2 Right to Rectification
If your information is incorrect or incomplete, you may request that it be corrected or updated. Many details can be changed directly from your account settings.
7.3 Right to Erasure
In certain circumstances, you may request that your information be deleted. However, some information may need to be retained due to legal obligations or legitimate business requirements.
7.4 Right to Restrict Processing
In specific cases, you may request that the processing of your information be restricted — for example, while a dispute about the accuracy of your data is being resolved.
7.5 Right to Opt Out of Marketing
If you do not wish to receive promotional emails or messages, you may unsubscribe at any time. However, essential notifications related to transactions and security will continue to be sent.
7.6 How to Exercise Your Rights
To exercise any of your rights or to make any data-related request, please email us at [email protected] or contact us via live chat. We will process your request as promptly as possible.
Protection of Minors
li44's services are for individuals aged 21 or above only. We do not knowingly collect personal information from minors. Age verification is in place during the registration process.
If it comes to our attention that a minor has created an account on our platform, we will close the relevant account and delete that person's information.
Parents are requested to contact us immediately if they suspect their child has registered on our platform.
Third-Party Services & Liability
bKash, Nagad, Rocket, Upay, and bank transfer services are used to complete payments on our platform. These third-party services have their own privacy policies and manage information according to their own policies.
li44 is not responsible for the privacy practices of third-party services. We therefore recommend that you also read the privacy policies of the relevant services.
In addition, game content providers such as Pragmatic Play, Evolution Gaming, Spribe, JILI, and PG Soft have their own data security frameworks.
Changes to the Privacy Policy
li44 reserves the right to update this privacy policy from time to time. In case of changes:
- The updated policy will be published on this page
- A notification will be sent to the registered email for significant changes
- The date of the change will be noted on the page
- Continuing to use the platform after changes will be considered as consent to the new policy
Therefore, we request that you visit this page regularly.
Contact Us
For any privacy-related questions
If you have any questions, requests or concerns about this policy or your personal information, please contact us. Our support team is available 24/7 to assist you.
Email Support [email protected]
Live Chat Support is available 24/7 in Bengali and English
Response Time We respond to all emails and chats as quickly as possible
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